Sophie Duval
Senior UX Researcher & Reviewer at Pickynotes
Turning customer feedback into decisions product teams can defend
Geneva, Switzerland
Sophie Duval is a senior UX researcher based in Geneva with nine years designing customer-research and feedback programs for Swiss and European product teams. After an MSc in Human-Computer Interaction at EPFL, she led discovery and CX research at SaaS scale-ups across Romandy and France, where she learned that the best Voice-of-Customer tool is the one that survives real privacy constraints and gets used in more than one language. At Pickynotes she reviews survey, NPS, and research tooling through that lens — methodology first, GDPR/FADP-aware, and always asking whether the data will actually change a roadmap decision.
Writes about
- Designing survey and NPS programs product teams actually act on
- Running user research under EU/Swiss privacy constraints
- Choosing feedback tools for French-speaking (Romandy) markets
- Qualitative vs quantitative feedback: when each earns its place
- Closing the loop: turning customer feedback into roadmap decisions
- Multilingual feedback collection for Swiss teams (DE/FR/IT)
Focus areas
- User research and Voice-of-Customer methodology for Swiss and European product teams
- Customer Experience
- Survey & NPS Design
- Qualitative Research
All articles by Sophie Duval
Master GDPR Compliance with EU-Hosted Session Recording Tools
Discover why EU-hosted session recording tools cover 80% of Swiss and European teams' needs while minimizing compliance risks.
Mastering Feedback: Best User Feedback Tool for EU Teams & Compliance Guide
Discover why Swiss & European teams choose EU-hosted tools like Gleap for balancing rich features with GDPR compliance. Learn how to start simple.
Master User Story Prioritization: Boost Efficiency by 30% with This Hybrid Technique
Discover how combining MoSCoW and Value vs. Complexity Matrix can reduce prioritization time by 20-30%.
Mastering Design Thinking Customer Journey Maps: Balance Emotional & Operational Insights
Learn to create balanced design thinking customer journey maps that integrate emotional touchpoints for higher satisfaction and loyalty.
Master Techniques for Prioritizing User Stories with GDPR Compliance
Integrating GDPR-compliant VoC tools with the Kano Model balances customer satisfaction with legal requirements for user story prioritization.
Maximize User Trust & Growth: Mastering GDPR-Compliant Satisfaction Surveys
Discover how prioritizing GDPR compliance in user satisfaction surveys boosts trust & growth. Learn from Swiss & European startups' successes & pitfalls.
Mastering Product Feedback: Harness EU Data Residency & User Reviews Analysis
Discover how European teams can prioritize EU data residency in feedback tools while leveraging user reviews analysis for enhanced product development.
Maximize User Feedback with Specialized Tools: A Comprehensive Guide
Specialized feedback tools provide better value, flexibility, and GDPR compliance for European product teams than all-in-one solutions.
Maximize User Feedback with Sentry: A Cost-Effective Solution for Small Teams
Sentry provides small teams a cost-effective alternative to dedicated VoC tools by combining error monitoring with user feedback collection.