Sophie Duval
Senior UX Researcher & Reviewer at Pickynotes
Turning customer feedback into decisions product teams can defend
Geneva, Switzerland
Sophie Duval is a senior UX researcher based in Geneva with nine years designing customer-research and feedback programs for Swiss and European product teams. After an MSc in Human-Computer Interaction at EPFL, she led discovery and CX research at SaaS scale-ups across Romandy and France, where she learned that the best Voice-of-Customer tool is the one that survives real privacy constraints and gets used in more than one language. At Pickynotes she reviews survey, NPS, and research tooling through that lens — methodology first, GDPR/FADP-aware, and always asking whether the data will actually change a roadmap decision.
Writes about
- Designing survey and NPS programs product teams actually act on
- Running user research under EU/Swiss privacy constraints
- Choosing feedback tools for French-speaking (Romandy) markets
- Qualitative vs quantitative feedback: when each earns its place
- Closing the loop: turning customer feedback into roadmap decisions
- Multilingual feedback collection for Swiss teams (DE/FR/IT)
Focus areas
- User research and Voice-of-Customer methodology for Swiss and European product teams
- Customer Experience
- Survey & NPS Design
- Qualitative Research
All articles by Sophie Duval
Balancing GDPR & Features: Master User Experience Research Tools
Discover how to balance GDPR compliance with advanced features in user experience research tools. Learn strategies for safe, effective tool integration.
Mastering Qualitative Research Software: Balance Compliance & Features
Discover how Swiss & European teams can choose qualitative research software that balances EU data residency, GDPR compliance, & essential features.
Optimize User Testing for Europe: GDPR-First Software Stacks
Discover why popular tools fail & how a lean, compliant stack boosts results.
10 Best UX Research Tools for Swiss & EU Teams: Balance Compliance & Usability
Discover top UX research tools that prioritize GDPR compliance & EU data residency without sacrificing functionality or budget.
Mastering Session Recording: Balance Privacy & Functionality for Optimal User Insights
Discover how to balance privacy and functionality in session recording tools.
Maximize Product Success: Integrate VoC Platforms with Backlog Tools
Integrating Voice-of-Customer platforms with product backlog tools closes the feedback loop to prioritize tasks that boost user satisfaction.
Master Product Prioritization with VoC Tools: Balance Data & GDPR
Discover how Swiss & European teams use multiple VoC tools for effective product prioritization while navigating GDPR & data residency challenges.
Mastering User-Centered Design: Balance Agility with Deep User Insights
Discover how a modular approach to user-centered design (UCD) balances user insights with agility, ensuring faster, more efficient product development.
10 Best Tools for GDPR-Compliant UX Research
Discover 10 tools for GDPR-compliant UX research, prioritizing data privacy & security. Build user trust and streamline your workflow with these top picks.