Sophie Duval
Senior UX Researcher & Reviewer at Pickynotes
Turning customer feedback into decisions product teams can defend
Geneva, Switzerland
Sophie Duval is a senior UX researcher based in Geneva with nine years designing customer-research and feedback programs for Swiss and European product teams. After an MSc in Human-Computer Interaction at EPFL, she led discovery and CX research at SaaS scale-ups across Romandy and France, where she learned that the best Voice-of-Customer tool is the one that survives real privacy constraints and gets used in more than one language. At Pickynotes she reviews survey, NPS, and research tooling through that lens — methodology first, GDPR/FADP-aware, and always asking whether the data will actually change a roadmap decision.
Writes about
- Designing survey and NPS programs product teams actually act on
- Running user research under EU/Swiss privacy constraints
- Choosing feedback tools for French-speaking (Romandy) markets
- Qualitative vs quantitative feedback: when each earns its place
- Closing the loop: turning customer feedback into roadmap decisions
- Multilingual feedback collection for Swiss teams (DE/FR/IT)
Focus areas
- User research and Voice-of-Customer methodology for Swiss and European product teams
- Customer Experience
- Survey & NPS Design
- Qualitative Research
