Sophie Duval
Senior UX Researcher & Reviewer at Pickynotes
Turning customer feedback into decisions product teams can defend
Geneva, Switzerland
Sophie Duval is a senior UX researcher based in Geneva with nine years designing customer-research and feedback programs for Swiss and European product teams. After an MSc in Human-Computer Interaction at EPFL, she led discovery and CX research at SaaS scale-ups across Romandy and France, where she learned that the best Voice-of-Customer tool is the one that survives real privacy constraints and gets used in more than one language. At Pickynotes she reviews survey, NPS, and research tooling through that lens — methodology first, GDPR/FADP-aware, and always asking whether the data will actually change a roadmap decision.
Writes about
- Designing survey and NPS programs product teams actually act on
- Running user research under EU/Swiss privacy constraints
- Choosing feedback tools for French-speaking (Romandy) markets
- Qualitative vs quantitative feedback: when each earns its place
- Closing the loop: turning customer feedback into roadmap decisions
- Multilingual feedback collection for Swiss teams (DE/FR/IT)
Focus areas
- User research and Voice-of-Customer methodology for Swiss and European product teams
- Customer Experience
- Survey & NPS Design
- Qualitative Research
All articles by Sophie Duval
Transform Product Strategy with Structured Customer Feedback
Discover how structured product manager customer feedback boosts alignment & innovation. Learn GDPR compliance, tech integration, & culture shifts.
Mastering Agile Product Roadmaps: Boost Adaptability and Strategic Success
Discover how an agile product roadmap keeps your product relevant and competitive.
Mastering Session Replay Tools: Balance GDPR Compliance & Advanced Features
Discover why GDPR-compliant, EU-hosted session replay tools are crucial for Swiss & European teams.
Master Remote Usability Testing: A Comprehensive Guide for Teams Under 50
Remote usability testing offers a cost-effective and efficient method for teams under 50 to identify major user experience problems.
Mastering GDPR-Compliant User Testing Methods for Enhanced Insights
Discover how to prioritize GDPR compliance in user testing for Swiss and European product teams. Learn practical tips and ethical data collection practices.
Revolutionize Your Startup: Master Lean Usability Studies
Discover how lean usability testing can save your startup time and money while keeping your product user-friendly.
Streamline Your Workflow: Mastering Integrated Usability Testing for VoC Tools
Discover how integrating usability testing into your VoC tools can boost efficiency, ensure GDPR compliance, and enhance user engagement. Learn practical steps
Mastering Product Roadmaps: GDPR-Compliant Tools for Success
Discover how to choose GDPR-compliant product roadmap tools that balance compliance and functionality, ensuring your team's success and customer trust.
UX Research Tools: GDPR Compliance for European Teams
Discover how European product teams can balance UX research tool functionality with GDPR compliance by prioritizing EU data residency and more.